Profile

National CineMedia is an American cinema advertising company. NCM displays ads to U.S. consumers in movie theaters, online and through mobile technology. NCM presents cinema advertising across a digital in-theater network, consisting of theaters owned by AMC Entertainment Inc. , Cinemark Holdings, Inc., Regal Entertainment Group and other regional theater circuits. The publicly traded National CineMedia, Inc. owns 48.8% and is the managing partner of NCM. Regal's parent company Cineworld and Cinemark and hold the remainder of NCM shares.