Viad Corp.


VVI

Price

39.48


Change

1.83


High

39.6


Low

38.1


Avg Volume

83,818


PE Ratio

133.83


52 Week High

39.6


52 Week Low

17.1



Profile

Viad Corp is an S&P SmallCap 600 company that operates businesses that provide place-based marketing services in United States, Canada, the United Kingdom, Europe, and the United Arab Emirates, as well as travel and recreation services in the United States and Canada. The company evolved from The Greyhound Corporation, which established Greyhound Lines and later became a diversified conglomerate between the 1960s and the 1990s. Viad Corp was founded in 1926 as Motor Transit Corporation after intercity bus operators Eric Wickman and Orville Caesar joined forces and consolidated several bus operations. By 1930, more than 100 bus lines had been consolidated and recognizing the need for a more memorable name, the company was renamed The Greyhound Corporation. The Greyhound name had its origins in the inaugural run of a bus route from Superior, Wisconsin, to Wausau, Wisconsin. While passing through a small town, Ed Stone, the route's operator, saw the reflection of his bus in a store window. The reflection reminded him of a greyhound and he adopted that name for that segment of the Blue Goose Lines. The Greyhound name became popular, and was applied to the entire bus network as well as the parent company.


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